Il valore della ore / The value of time

This book was printed in 1999. It is a book by Antonio Guccione (Art Director) who worked together with Panerai to issue this book for WWF. This book is in aid of the International Mediterranean Programme to protect the Mediterranean and its biodiversity. It is only natural for Panerai to be involved, based on its Marine Heritage and that it is an Italian brand. Basically the book is filled with photographs of people whose life and work are examples of great POSITIVENESS, the main idea behind the selection of who to photograph. There are many people who were photograph over the duration of the day, artists, sportsmen and women, actors , people in the arts and many many others. The common denomination amongst the photographs is that all the people are wearing the PAM0001. Text in Italian and English.